Aperol: advert-top-1 by JWT New York

JWT New York recently created an out-of-home campaign for Aperol, an Italian aperitif owned by Gruppo Campari. The campaign promotes the Aperol Spritz, a trendy drink made of Aperol, prosecco and soda. With help from WPP's Kinetic and Mindshare, the out-of-home campaign has been strategically rolled out to target consumers in New York and Long Island via LinkNYC boards, subway digital panels and taxi wraps. According to Kinetic, the brand is using the campaign to tap into "New Yorkers’ love of brunch and happy hour and connecting with them during their balmy summer commutes, specifically in neighborhoods with popular brunch and happy hour spots, to keep Aperol Spritz top of mind."