Manulife: How insurance can help achieve dreams by JWT Manila

Agency: JWT Manila
Client: Manulife
Date: Aug 2017
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Manulife has launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife's 110th anniversary campaign, aim to resonate with people using stories of how a Manulife plan could help them achieve their dreams - like being able to take on a life-changing trip, starting your dream business, or even pushing your child to reach greater heights.

A lot of people still associate insurance with unfortunate life events. They still see it in a traditional way. For some, insurance is something only for emergencies. It's what they leave their family when they're gone or something unexpectedly happens to them. Or it's something they won't be able to enjoy while they're alive and strong.

The brand wanted to drive consideration and conversion by showing tangible and direct ways Manulife can help people achieve their dreams. For this new campaign, Manulife wanted to give insurance new meaning - a whole new positive meaning.

Credits

Client: Manufacturers Life Insurance Co.

Melissa Henson — SVP, Chief Marketing Officer

Kay Wong — VP, Head of Branding & Digital

Paola Yamsuan — Senior Manager - Branding, Marketing

Agency: J. Walter Thompson Philippines

Golda Roldan – Managing Director

Dave Ferrer – Chief Creative Officer

Brandie Tan – Executive Creative Director

Javey Villones – Creative Director/Art Director

Bob Cruz – Associate Creative Director / Art Director

Tim Villela – Associate Creative Director / Copywriter

Albert Millar - Copywriter

Joei Calixto – Copywriter

Angelique Vergara – Account Manager

Pam Garcia – Executive Strategic Planning Director

Sam Zetha — Integrated Strategic Manager

Dana Ledesma — Junior Strategist

Producers:

Jeng Gambol Floresca

Lyda Aguinaldo

Production: Film Pabrika

Director - Lyle Sacris

Cheska Ramos – Line Producer

Marivic San Juan/Jing Lopez — Executive Producers

Debbie Villanueva — Production Design

Cris Pasturan - AD

Sheenly Gener (Rockstar) - Asst AD

Liza Apuyan — Production Manager

Production staff:

Joy Orio

Regina Inocencio

Robert Cuevas

Aldo Directo

Neil Jara

Ickoy Manzano

Director of Photography:

Lyle Sacris ( Ring)

JA Tadena (Ride/Rockstar)

Hong Kong camera operators:

JC Valencia

Carlos Mauricio

Gian Caluag

Ardan ArcegA

Soundman:

Miguel Hernandez (Ring)

Jojo Gonzales (Ride/Rockstar)

Casters:

Charmaine Betudio

Nestea Naesa Jr

Make up:

Face One (Rockstar)

Pedi Acebo ( Ride)

Post Production — Pabrika

Omnibus:

Jose Alfaro Azucena (offline)

Cris Cantos (online)

Ring:

Bien Felix ( offline)

Cris Cantos (online)

Rockstar:

Cris Cantos ( Offline/Online)

Ride:

Jose Alfaro Azucena (offline)

Anj Laparan (Online)

Grading:

Barebones

Musseli Cruz

Aurie Anden

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