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India's jewellery brand PC Chandra Jewellers highlights gender bias in the Indian society and aims to give recognition to female clay sculptors through their latest documentary.
The documentary titled 'Kanya Rupeno,Daughters of Clay’ is conceptualised by JWT Kolkata and showcases the struggles and journey of three women sculptors namely China Pal, Kakoli Pal and Mala Pal. The women sculpts idols of Goddess Durga who is worshipped by Hindus across India.
During Hindu festival Durga Puja (Worship of Durga) which is set to begin from tomorrow (26 September) huge idols of Goddess Durga are sculpted and placed in decorated stage decorations and are visited by many.
Credits
Presented by PC Chandra Jewellers, conceptualised by JWT Kolkata and directed by Abhishek Sinha
