Agency: JWT India
Date: Jun 2018
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The Times of India has rolled out localised campaigns for its metro supplements in Mumbai, Delhi, Gurgaon, Chennai, Bangalore and Calcutta with the aim to enhance its content offering.

The campaign titled 'Flirt with your City' conceptualised by JWT India features rap music expressing the idiosyncrasies of every city for example quirky words, movies, actors etc.

The film has been conceptualized by JWT India, and created by Rawshark Films. The music is created by Dhruv Ghanekar. The campaign will run across print, TV, digital and OOH.

Credits

Creative Agency: J Walter Thompson

Creative Team:

- Senthil Kumar: Chief Creative Officer

- Sambit Mohanty: National Creative Director

- Amish Sabharwal: Senior Creative Director

Account Management:

- Joy Chauhan: Senior Vice President & Managing partner, JWT Delhi

- P. Sridharan Iyer: Senior Vice President & Exec Business Director

- Mudit Trivedi: Associate Vice President & Client Servicing Director

- Amrita Hazari: Account Director

Planning Team:

- Bindu Sethi: Chief Strategy Officer

- Pinaki Bhattacharya: Senior Vice President & National Planning Director

- Shweta Khosla: Vice President & Strategic Planning Director