Variety Massive by JWT
- Location:
Unicharm India's sanitary napkin brand Sofy in its new TV campaign aims to tackle the myths around the use of tampons and educate women about its usage.
Conceptualised by J Walter Thompson, the ad titled #EmbraceTheNew features girls playing in the swimming pool while one girl sits out due to her period. However, she decides to wear the tampon and then jumps into the swimming pool to join her friends. The ad aims to live up to the slogan ‘Hum aage aage, duniya peeche peeche’ (English: We lead and everyone follows).
Credits
Campaign elements: Digital
Client: Unicharm India Pvt. Ltd.
Director (of the film): Sana Ahmad & Beeswaranjan Pradhan
Production House: Cab Films
Creative Agency: J. Walter Thompson
Account management:
1. Executive Business Director & Sr. VP (Now in Contract Delhi): Subho Sengupta
2. VP & Client Servicing Director: Bhavana Dogra
3. Account Manager: Riya Mitra
Planning:
1. Chief Strategy Officer: Bindu Sethi
2. Strategic Planning Director & VP: Shweta Khosla
Creative Team:
1. Executive Creative Director & VP: Sumitra Sengupta
2. Creative Supervisor (Copy): Isra Mahmood
3. Senior Copywriter: Sonakshi Singh
Senthil Kumar - Chief Creative Officer
Sambit Mohanty - National Creative Director
