Joules and The Woodland Trust: A Woodland Tale

Joules has joined forces with its charity partner the Woodland Trust to help its customers give back to the environment this Christmas.

Following the launch of its new festive ‘Woodland Edit’ on 6 November, Joules will plant a tree with the Woodland Trust for every one of the edit’s 19 products sold during the Christmas period.

The initiative supports Joules’ pledge to plant a quarter of a million trees by 2022. The pledge was announced in March 2020 and supports the Woodland Trust’s campaign to plant 50 million new trees by 2025. This would be a fifth of what the Government’s Committee for Climate Change says is needed to meet the country’s 2050 net zero carbon emission target.

In addition to the launch of the edit this week, Joules has unveiled its Christmas animation ‘A Woodland Tale’ to the public. The heart-warming video aims to raise awareness of the Woodland Trust, the need to give back to nature and to protect the endangered species who make an appearance in it, including the red squirrel, pine marten, capercaillie and door mouse.