Tiger Beer: Tiger Beer redesign by jones knowles ritchie

Client: Tiger Beer
Date: Apr 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.

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