Montefiore: advert-body-3 by JohnXHannes
- Location:
Corazón, a powerful and emotional film based on a real-life doctor-patient story, has won the Cannes Lions Grand Prix Health & Wellness award.
The film, presented by Montefiore and produced by Serial Pictures and JohnXHannes New York, is part of 'Give Your Heart,' an integrated marketing campaign created by JohnXHannes NY to bring awareness to the real need for organ donors.
The fully integrated campaign featured film, app, outdoor installations and billboards.
The motivation for Corazón was the many patients on waiting lists in the US, with simply not enough organs to meet their needs. April was National Donate Life Month and Montefiore Health System, in partnership with Donate Life America launched #GiveYourHeart to get more donors.
JohnXHannes NY and Active Theory developed an interactive way to become an organ donor by simply holding your mobile phone up to your heart. Your phone connects your heartbeat to the website, corazonfilm.com, and to a digital Times Square billboard, among other placements, where actress Ana de Armas comes to life in movie posters, awakened by your heartbeat. Audiences leaving the theaters directly after the screenings were also given an opportunity to register as organ donors.
Corazón was developed by JohnXHannes NY and John Hillcoat with writer Kelley Sane after months of research with skilled surgeons, passionate doctors and brave patients, and it begs one question: How far would you go to save a life? It shows Montefiore’s commitment to world-class healthcare for all. The film also features a real heart surgery performed by Montefiore’s Dr. Daniel Goldstein.
Credits
Client: Montefiore Health System
Client: Vice President, Chief Marketing Officer: Loreen Babcock
Client: Jeffrey Short, Vice President, Chief of Staff
Agency: JohnXHannes New York
Executive Creative Director / Founder: John McKelvey
Executive Creative Director / Founder: Hannes Ciatti
Head of Production: Matt Bonin
Creative Directors: Pierre Janneau, Dan Kroeger
Story Producer: Chris Martin
Director of Art and Design: Luke Flynn
Executive Producer, Digital: Paul Aaron
Head of Client Services: Olivia Legere
Senior Integrated Producer: Bernadette Spear
Senior Art Producer: Julia Menassa Panev
Senior Print Producer: Kristen Althoff
Senior Project Manager: Jess Mackta
Senior Strategist: Jonathan Sadlowe
Production
Production Co.: Serial Pictures
Director: John Hillcoat
Screenwriter: Kelley Sane
Executive Producer: Violaine Etienne
Head of Production: Jennifer Gee
Line Producer: Ann Ruark
Director of Photography: Bradford Young
Editorial
Editorial Company: Exile Editorial
Executive Producer: CL Weaver
Senior Producer: Michael Miller
Post Production Supervisor: Eileen Miraglia
Editor: Conor O’Neill
Trailer Editor / Asst. Editor: Rex Lowry
Additional Asst. Editor: Jess Baclesse
Post Production
Facility: Harbor Picture Company
Supervising Colorist: Joe Gawler
Senior DI Producer: Peter Boychuk
Conform Artists: Christian Farfán, Alec Perez
Digital Company: Active Theory
Nick Mountford : Head of Digital Production
Rafael Dante : Interactive Design
Terkel Gjervig : 3D Graphics & Interactive Development
Alex Bergin : Front-end Development
Eddie Benson : Digital Strategy
Thiébault Delaporte : After Effects
Giuseppe Rodriguez : Backend Development
Mike Chang : Tech Direction
Andy Thelander : Creative Direction
Michael Modena : Interactive Direction
Other digital assets: Hook
Music, Sound Design + Mix
Company: Barking Owl
Composers: Atticus Ross, Leopold Ross
Executive Producer: Kelly Bayett
Post Audio Producer: Ashley Benton
Music Supervisor: Liza Richardson
Executive Producer: Suzanne Hollingshead
Additional Song Licensing:
Company: Walker
Music Supervisor: Sara Matarazzo, Jacob Piontek
Visual Effects
Company: A52
VFX Supervisors: Patrick Murphy, Andy McKenna
