Johnnie Walker: advert-top-1

Johnnie Walker has collaborated with 7 young creative artists from 6 cities across Indonesia to unleash their creativity on life size statues of the Striding Man, and transform the global icon of personal progress into an invitation to mark every step in the journey of progress.

The world’s leading scotch whisky brand with over 190 years of history, started with a single step from a very exceptional man – John Walker. That single step has evolved into a journey that covers 200 countries across the globe.

Centred around inspiring personal progress, the brands KEEP WALKING campaign celebrates positive attitudes and actions which are helping bring about a better tomorrow, motivating us to be more than we are today.

Progress is what defines Indonesians today and with the emergence of Indonesia as a globally recognised hub of entrepreneurship and innovation, the meaning of personal progress has also evolved for the nation. Creativity, collaboration, experiences that enrich, and finding ways to inspire others now hold much more meaning as individuals define and live their own journeys.

Johnnie Walker’s Indonesian Campaign “Mark Your Step” recognizes and celebrates this modern attitude – focusing on the positivity, confidence, creativity and generosity of spirit that people experience everyday to bring them further and thus, Keep Walking. With “Mark Your Step” Johnnie Walker invites Indonesians to recognize and celebrate every step they take as worthy of celebrating”.

Working on this inspiring art collaboration are Muklay (Illustrator, Jakarta), Elsa Diora (Collage Artist, Jakarta), Hardthirteen (Graphic design/ spray paint, Bandung), Dnztwo (Graffiti/Street, Bali), Onggoo (Graffiti, Medan), Daske (Graffiti, Surabaya) and Ruge (Graffiti/ Yogjakarta). Each of them has a unique personal story of success, pursuit of passion and love for their city which lends a distinctive artistic lens to each Striding Man.

These 7 stunning “Mark Your Step” Striding Man statues will be installed in licensed outlets across the country starting with Jenja in Jakarta on 17th February followed by South Bank, Bandung, Foreplay Surabaya, Vi Ai Pi Bali, Retrospective Medan, Boshe Yogyakarta and Leon Jakarta.