Julep: advert-top-1 by Joan Creative

The 'Throw Anything at Me' campaign for makeup brand Julep is a celebration to champion every woman’s innate power, showcasing the role that makeup plays in giving us that extra dose of confidence to tackle all the things life throws our way.

In the spot, we see a woman walking through a city street as life's distractions and stereotypes come at her. She punches and kicks them – emojis, domestic responsibilities, sleazy come-ons, stereotypical images of women – to the curb.

A bonus of the campaign is an 8-bit game that lets players choose their foundation shade and then take on anything thrown their way.