Fiber One: advert-top-1 by Joan Creative

With this new spot, complete with a bold narrator, Fiber One is embracing strong women who are taking a moment to put themselves first, all while featuring Fiber One products. Just as the leading lady is able to indulge in her 'She Shed' without apologies, she too is able to indulge in the delicious flavor of Fiber One.

In it, a woman ascends the staircase of her home carrying a basket of laundry. She looks into the camera and says: “For years, men have enjoyed their man caves without guilt. Now, it's mama's turn. Welcome to my She Shed.” She opens what appears to be a closet door to reveal her sacred space – her She Shed.

Natural light shines in on the space adorned with items like a cheetah print chaise lounge, flowing drapes, an abundance of throw pillows, magazines, a posh kitten and a clock that only tells “Me Time.” As she moves about the room, the woman curates the space filled with her favorite things, the most important being her treats.