Black Forest: advert-body-2 by Joan Creative
- Location:
Confectionery brand Black Forest has released 'So Juicy, Ja!,' a new creative campaign that brings the brand to life by introducing The People of The Black Forest; a previously unknown civilization, nestled in the verdant green forest, who have built a community around harvesting land fertile with deliciously juicy gummies and fruit flavored snacks. Through the reverence and traditions of the people of The Black Forest, the “So Juicy, Ja!” campaign showcases what makes Black Forest so special – deliciously juicy products made with real ingredients.
Created and produced by Joan Creative, this “real but not real” culture is one of ages past; an untouched community of friendly people, content with an uncomplicated way of life, of which gummies are a central part.
The 'So Juicy, Ja!' campaign will be distributed digitally, socially, and on televisions nationwide beginning in April 2018. The customs and traditions of The Black Forest will be further explored in a partnership with Lonely Planet, facilitated by creative media agency Noble People, as well as various events throughout the summer.
Credits
Agency: Joan Creative
Jaime Robinson - Chief Creative Officer- Joan Creative
Dave Canning- Executive Creative Director- Joan Creative
Michelle Lamont- Copywriter- Joan Creative
Rose Sacktor- Art Director- Joan Creative
Joyce Lee- Executive Producer- Joan Creative
Karla Stewart Vitrone- Managing Director- Joan Creative
Sarah Collinson- Group Account Director- Joan Creative
Katie Persichilli- Account Supervisor - Joan Creative
IMPERIAL WOODPECKER (PRODUCTION)
Sam Brown- Director- Imperial Woodpecker
Michaela Johnson- Producer- Imperial Woodpecker
Doug Halbert- Managing Director - Imperial Woodpecker
Simon Duggan- DOP- Imperial Woodpecker
Production Designer - Neville Stevenson- Imperial Woodpecker
Barabara Darragh- Costume Designer- Imperial Woodpecker
Amanda Piearcey- Costume/Props Maker- Imperial Woodpecker
Abby Collins- Make-up/Hair Artist- Imperial Woodpecker
Margaret Petchell- Make-up/Hair Artist- Imperial Woodpecker
Production Services New Zealand - Cherokee Films - Imperial Woodpecker
MACKENZIE CUTLER (EDIT & SOUND)
Ian McKenzie- Editor- Mackenzie Cutler
Mike Leuis- Editor - Mackenzie Cutler
Brandon Isralasky- Assistant Editor- Mackenzie Cutler
Gina Pagano- EP- Mackenzie Cutler
Sam Shaffer- Sound Design/Mix- Mackenzie Cutler
THE MILL (VFX & FINISHING)
Eliana Carranza-Pitcher- EP- The Mill
Bugs Russell- Producer- The Mill
Julia Moore- Producer- The Mill
Mia Lalanne- Production Coordinator- The Mill
Ruben Vandebroek- Shoot Supervisor - The Mill
Corey Brown- Creative Director- The Mill
Taner Besen- 2D Lead Artist- The Mill
Brice Linane- 3D Lead Artist- The Mill
Antoine Douadi-2D Artist
Manu Gaulot-2D Artist- The Mill
James Cudahy-2D Artist- The Mill
Gabriel Kim-2D Artist- The Mill
Lucia Kim-2D Artist- The Mill
Dhruv Shankar-2D Artist- The Mill
Nathan Kane-2D Artist- The Mill
Dae Yoon Kang-2D Artist- The Mill
Yongjae Lee-2D Artist- The Mill
Sandor Toledo-3D Artist- The Mill
Tim Kim-3D Artist- The Mill
THE MILL (COLOUR)
Adam Scott- Colourist- The Mill
Thatcher Peterson- EP- The Mill
Liza Kerlin- Sr. Colour Producer- The Mill
WALKER MUSIC (MUSIC)
Peter Gannon- Creative Director and Partner- Walker Music
Abbey Hendrix- Sr. Producer- Walker Music
Julianne Wilson- Associate Producer- Walker Music
Christopher Keyes- Engineer- Walker Music
