advert-body-1 by Jazzbones Creative Ltd

Swindon, the much-lambasted Wiltshire town once home to Billie Piper and Melinda Messenger, has found itself on the receiving end of some creative love thanks to a new campaign from agency Jazzbones.

The creative shop has previously worked on campaigns for the likes of Honda, Virgin Media and Miele, but for its latest project it took inspiration from outside its front door in Swindon’s Old Town. Led by designer and illustrator Mitchell Nelson, Jazzbones’ design team were inspired to design a range of vintage inspired travel posters and postcards to promote Swindon’s 'hidden gems'.

These include the Meccano-style former Renault distribution centre (designed by Sir Norman Foster, no less), the landscape-dominating David Murray John tower, Coate Water Country Park and its art deco diving board and the Oasis Leisure centre, which – rumour has it – is the namesake of the Britpop band.