ONE Condoms: My One Perfect Fit Condoms by Jack Morton Worldwide
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
The new myONE Perfect Fit condoms campaign supports a new product line from the premium condoms and lubricants brand, ONE Condoms.
MyONE Perfect Fit condoms marks a shift in condoms sold in the US: the 60 perfect-fit condoms include sizes larger and smaller, in length and width, than those currently available. Moving away from the one-size-fits-all model, consumers select their myONE Perfect Fit condom using the FitKit, a printable sizing chart found online, ensuring better fit and feel for an enhanced experience.
The accompanying promo video uses humor and 'crotch talk' to get the point across that each man is different and needs a more custom fit for safe sex.
Client: ONE Condoms
Agency: Jack Morton Worldwide
Creative Director: Richard Shideler
Art Directors: Trevor Fulmer, Ellie Aliabadi
Director, Producer: Cristine Santos
SVP, Group Strategy Director: Ben Grossman
Strategy Director: Sebastien Klein
VP, Sr. Account Director: Alicia Durfee
Sr. Account Coordinator: Alyssa Stern
Production Company: New Leaf Productions
Post Production Graphics: Post2K
Public Relations: Devries Global