ONE Condoms: My One Perfect Fit Condoms by Jack Morton Worldwide

Client: ONE Condoms
Date: Oct 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

The new myONE Perfect Fit condoms campaign supports a new product line from the premium condoms and lubricants brand, ONE Condoms.

MyONE Perfect Fit condoms marks a shift in condoms sold in the US: the 60 perfect-fit condoms include sizes larger and smaller, in length and width, than those currently available. Moving away from the one-size-fits-all model, consumers select their myONE Perfect Fit condom using the FitKit, a printable sizing chart found online, ensuring better fit and feel for an enhanced experience.

The accompanying promo video uses humor and 'crotch talk' to get the point across that each man is different and needs a more custom fit for safe sex.

Credits

Client: ONE Condoms

Agency: Jack Morton Worldwide

Creative Director: Richard Shideler

Art Directors: Trevor Fulmer, Ellie Aliabadi

Director, Producer: Cristine Santos

SVP, Group Strategy Director: Ben Grossman

Strategy Director: Sebastien Klein

VP, Sr. Account Director: Alicia Durfee

Sr. Account Coordinator: Alyssa Stern

Production Company: New Leaf Productions

Post Production Graphics: Post2K

Public Relations: Devries Global

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Christie's: The Last da Vinci by Droga5

Added 20 November 2017
Agency: Droga5
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