Kit Kat: advert-body-2 by J. Walter Thompson Sydney
- Location:
To tie in with the lead up to the Australian Federal election, the launch of new mock political party, The Breakers Party, is at the heart of a new Kit Kat campaign harnessing the value of taking a break with Kit Kat.
A fully integrated campaign has been developed using online video content, TV, Social (#JOINTHEBREAKERSPARTY) and an on pack promotion (including Shazam integration), encouraging Australians to take action for a chance to become one of five official Breakers Party Ministers and win the break of a lifetime with KITKAT.
The campaign is spearheaded by enigmatic leader of The Breakers Party, Dale Jeffries, who joins social to comment on trending topics and spread the Party’s point of view of more breaks for all.
Credits
Agency: J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Group Digital Creative Director: Jay Morgan
Copy Writer: Giles Clayton
Art Director: Simon Hayes
Director: Josh Logue
Producer: Paul Friedmann
Editor: Kel Gronow
Online: White Chocolate
Sound and Music: Smith & Western
Group Account Director: James Tracy-Inglis
Account Executive: Jess Kaye
Head of Insights: Andrew McCowan
Integrated Planner: Carly Yanco
Nestle
Head of Marketing: Chris O’Donnell
Marketing Manager Chocolate: Joyce Tan
Brand Manager: Natasha Mullick
Media Buying done by MEC
