Wild Turkey - Gruppo Campari: advert-body-1 by J. Walter Thompson New York
- Location:
Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. The commercial, directed by and starring the Academy Award-winning actor was created in partnership with J. Walter Thompson New York, and is a continuation of the legendary bourbon brand’s global marketing campaign titled 'It’ll Find You.'
As reported in Gruppo Campari’s 2017 first half results, the Wild Turkey portfolio has grown globally by 14.6%, driven in part by the success of this well-received campaign.
Credits
Agency: J. Walter Thompson New York
Project Name: Sang Our Song
Client Team: Melanie Batchelor, Jason Daniel, Thomas Simart, Dave Karraker, Jared Ricardo
Creative Director/Director: Matthew McConaughey
Chief Creative Officer, New York: Brent Choi
Creative Director: Christopher Franzese
Senior Art Director: Jessica Stewart
Senior Copywriter: Erin Copithorne
Group Planning Director: Gual Barwell
Head of Content Production: Anthony Nelson
Director of Brand Production: Caroline Coleman
Director of Broadcast Talent: Jamie Whitfield
Director of Music: Paul Greco
Senior Business Manager: Emily Nargi
Project Manager: Elizabeth Malleus
Senior Art Buyer: Suzanna Shields
Business Director: Meredith Steinman
Account Supervisor: Katie Gallagher
Account Associate: Charlotte Deavers
Music Artist: Davie
Track: “Testify”
Production Company: RSA Films
Post-Production: White House Post
