UN Women: advert-body-3 by J. Walter Thompson London
- Location:
UN Women in the UK, represented through the National Committee (NC), has invited the public to #drawaline, marking the boundaries against violence that should not be crossed, as it looks to turn the power of the #metoo campaign into definitive action.
The campaign forms part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence.
The campaign film sees a number of British celebrities and influential figures, including Billie Piper, Benedict Cumberbatch, and ITV's Alastair Stewart, drawing an orange line across the screen to represent the women who have been victims of violence, and to mark the end of violence being tolerated in the UK.
Credits
Creative agency: J. Walter Thompson London
Executive Creative Director: Lucas Peon
Creative Director: Jason Berry
Senior Creative: Juliet McLaren and Courtney Dow
Producer: Charlotte Jude
Planners (creative agency): Rachel Pashley, Megan Van Someren, Marina Lindysay-Brown, Eleanor Metcalf
Senior Account Director: Mini Sinha
Project Manager: Katie Oldfield
Media agency: MediaCom
Media planner:
Director: Alicia MacDonald
Director of Photography: Catherine Goldschmidt
Photographer: Fiona Bailey
Production Company Producer: Ben Link
Executive Producer: Heather Link
Production Company: Missing Link Films
Editor: Lizzy Graham @ Marshall Street Editors
Sound: Mike Bovill @ 750mph
Post Production: The Mill
Colourist: James Bamford
Post Producer: Ian Berry
