Debenhams: You Shall by J. Walter Thompson London
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Debenhams has become the latest retailer to reveal its festive hand as the department store chain channels Cinderella for its own fairytale campaign.
‘You Shall’, launched today, offers a modern twist on the 1697 tale by depicting a young woman lose her shoe in front of a handsome admirer while rushing off her train.
Both parties duly launch their own social media searches; #FindMyShoe and #FindThatGirl as the pair struggle to reunite shoe and foot across a snowbound city at night. Fortunately a surprise appearance from Ewan McGregor helps save the day and guarantee a proper fairytale ending.