Tramontina: advert-body-2 by J Walter Thompson Brazil
- Location:
JWT Brazil transformed the character of the 'Grill Master' into a comic strip, teaching the ritual of grilling.
Grill Master is a mythical entity of the barbecue. A hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals. Tales of the Grill Master is a comic book saga in five episodes that offers Internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products. In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames.
To create the comic strip, the brand went after the master in comic books, Rafael Grampá, one of the most renowned comic book artists in Brazil, winner of the Eisner Award, the Oscars of international comic books.
Credits
Agency: J. Walter Thompson Brazil
Advertiser: Tramontina
Title: Tales of the Grill Master
CCO: Ricardo John
Executive Creative Director: Humberto Fernandez
Creative Director: Diego Wortmann, Mariana Borga
Art Director: André Mezzomo
Copywriter: Rodrigo Rocha
Photographer: Regis Fernandez
Head Production: Maísa Delgado
RTV: Carolina Florentino, Lincoln Braga
General Director: Lilian Chwartzmann
Executive Director: Renata Dall Onder
Account Management: Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari
Media: João Dabbur, Gabriela Dib, Carolina Lopes, Nathalia Silva
Planning: Marcus Pesavento, Gabriel Lopes, Mari Quintanilha
Advertiser supervisors: Marcos Grespan, Rosane Fantinelli
FILM AND ILLUSTRATION
Production Company: Handquarters
Creative Direction: Rafael Grampá
Director: Rafael Grampá and Cadu Macedo
Executive Producers: Carlos Farinha
DOP: Paulo Zaracla
Production: Equipe Handquarters
Editing: Cadu Macedo nnd Denis Giacobelis
Post-Production: Cadux Studio nnd La Matta
Art And Illustrations: Handquarters
Color Grading: Dimitri Lucho
Music Production Company: Croacia
Soundtrack: Guiza Ribeiro
Account Management: Cláudia Lampert and Lara Fratucelli