The Drum Awards for Marketing - Extended Deadline

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Client: Tramontina
Date: Dec 2017
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JWT Brazil transformed the character of the 'Grill Master' into a comic strip, teaching the ritual of grilling.

Grill Master is a mythical entity of the barbecue. A hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals. Tales of the Grill Master is a comic book saga in five episodes that offers Internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products. In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames.

To create the comic strip, the brand went after the master in comic books, Rafael Grampá, one of the most renowned comic book artists in Brazil, winner of the Eisner Award, the Oscars of international comic books.

Credits

Agency: J. Walter Thompson Brazil

Advertiser: Tramontina

Title: Tales of the Grill Master

CCO: Ricardo John

Executive Creative Director: Humberto Fernandez

Creative Director: Diego Wortmann, Mariana Borga

Art Director: André Mezzomo

Copywriter: Rodrigo Rocha

Photographer: Regis Fernandez

Head Production: Maísa Delgado

RTV: Carolina Florentino, Lincoln Braga

General Director: Lilian Chwartzmann

Executive Director: Renata Dall Onder

Account Management: Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari

Media: João Dabbur, Gabriela Dib, Carolina Lopes, Nathalia Silva

Planning: Marcus Pesavento, Gabriel Lopes, Mari Quintanilha

Advertiser supervisors: Marcos Grespan, Rosane Fantinelli

FILM AND ILLUSTRATION

Production Company: Handquarters

Creative Direction: Rafael Grampá

Director: Rafael Grampá and Cadu Macedo

Executive Producers: Carlos Farinha

DOP: Paulo Zaracla

Production: Equipe Handquarters

Editing: Cadu Macedo nnd Denis Giacobelis

Post-Production: Cadux Studio nnd La Matta

Art And Illustrations: Handquarters

Color Grading: Dimitri Lucho

Music Production Company: Croacia

Soundtrack: Guiza Ribeiro

Account Management: Cláudia Lampert and Lara Fratucelli