The Drum Awards for Marketing - Extended Deadline

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Agency J. Walter Thompson Amsterdam has gone far beyond the traditional ad campaign for India’s burgeoning ‘Free a Girl Movement’ with its work to create a School for Justice where the victims of child prostitution in India are taught law, enabling them to prosecute the criminals responsible. This radical approach taken to help raise awareness about child prostitution in India for the movement is both a solution to a problem as well as a communications idea to boost its profile.

Credits

EXECUTIVE CREATIVE DIRECTOR: Bas Korsten, Marcel Hartog

CREATIVE DIRECTOR: Friso Ludenhoff (concept), Maarten Vrouwes (concept) CREATIVE ART: Maarten Vrouwes, Guney Soykan

CREATIVE COPY: Friso Ludenhoff

BUSINESS DIRECTOR: Erik-Jan Koense

PR DIRECTOR: Jessica Hartley

CONNECTION STRATEGIST: Angelique Schreuders

STRATEGIST: Lex Noteboom

JUNIOR STRATEGIST: Lisse Mastenbroek

ACTIVATION DIRECTOR: Vera Korsten

SENIOR CONCEPT PRODUCER: Catherine van Acker

CONCEPT PRODUCER: Linda Jansen

PRODUCER: Sanne Kragten

SCREEN PRODUCER: Lotte de Rooij

PRODUCER DIGITAL: Reinier Slothouber

PRODUCER DIGITAL: Sandra Balke

EDITOR: Tim Arnold

VISUAL DESIGNER: Robert Harrison, Ronald Mica