ITV: advert-body-1 by ITV Creative
- Location:
This campaign is a call to arms to football fans all around the country, encouraging them to forget two things. Forget the burden of the past, the highs and lows of previous World Cups... And forget their pre-conceptions. Ultimately, we want them to forget every game that has gone before, because all that matters is what happens in Russia this summer, on the pitch, and on ITV.
In a fast paced, provocative and anthemic 60" promo, we're breaking all conventions of World Cup advertising, physically painting over the highs and scrapping the lows of World Cups past. Together with German Director Hauke Hilberg, we've selected the moments that fans and players alike hang on to too tightly, using a diverse mix of edit and post techniques along with specially shot scenes, and the voice of Ashley Walters to build momentum and hype for the most unpredictable World Cup in decades.
Credits
Agency: ITV Creative
ECD: Tony Pipes
Creative Director: Rachel King
Creative: David Brooks
Head of Campaign Production: Katie Carew
Head of Campaign Management: Gemma Dunford
Senior Campaign Manager: Emma Reith
Director of Network Marketing: Paul Ridsdale
Head of Marketing: Ed Ross
Marketing Manager: Nicolas Jayr
Marketing Executive: Chris Anstey
Production Company: ITV Creative
Director: Hauke Hilberg
Producer: Jon Hinton
Editor: David Gesslbauer
Grade: Richard Fearon @ MPC
Audio: Loft Berlin