ITV has launched a ‘major’ new campaign for flagship soap opera Coronation Street, which takes the viewer on a behind-the-camera journey through the drama’s 57 years.
The spot recreates scenes from across the decades, featuring classic characters such as Elsie Tanner, Hilda and Stan Ogden, and Jack and Vera Duckworth. It also captures the ongoing changes to the soap’s production, including the transition from black and white to colour and the development of movable camera equipment.
The ad’s multiple scenes were filmed on both the Coronation Street lot and at Shepperton Studios, where Matt Gant, ITV Creative’s art director, reconstructed sets of years gone by. Costumes were produced through researching archive photography and footage, with help from the show’s archivist Helen Nugint, and actors were cast to match the original looks and performances of vintage characters.
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Director: Caswell Coggins
Producer: Hannah Cooper
Director of Photography: Richard Mott
Production Designer: Matt Gant
Costume Designer: Michelle May
Editor: Toby Conway Hughes
Sound Design: Munzie Thind (@Grand Central)
Colourist: Simone Grattarola (@Time Based Arts)