ITC: Savlon ID Guard
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Indian antiseptic brand, Savlon has introduced Savlon ID Guard which aims at raising awareness about hygiene among school kids.
The film talks about how difficult it is to get kids to wash their hands after meals and playing outside and how that results in children getting sick. It then concludes with portraying how Savlon ID Guard can help eliminate this problem as Savlon sachets are put inside the ID card of school children giving them easy access to wash their hands with soap.