Date: May 2017
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Vietnamese Internet browser, Cốc Cốc and Isobar Vietnam has introduced the "forgetting tab" to raise awareness about Alzheimer's disease.

Cốc Cốc has renamed its incognito tab as the "forgetting tab," presenting users with a video about Alzheimer's disease. Users can then click through to learn more about the disease that affects over half a million Vietnamese.

Cốc Cốc hopes to encourage more sufferers to come forward and seek treatment as a way to slow down the debilitative process of Alzheimer’s, and give more precious time to them and their families.

Credits

Isobar Vietnam

Creative Director: Rajib Gupta

Art Director: Rajib Gupta

Copywriter: Rajib Gupta, Nguyen Phan Thuy Tien

Designer: Huynh Ngoc Thuy

Chief Creative Officer (APAC): Tim Doherty

Yeti Films

Director & Editor: Tsering Tashi Gyalthang

DOP: Tenzin Dorjee