Cốc Cốc : advert-body-1 by Isobar Vietnam
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Vietnamese Internet browser, Cốc Cốc and Isobar Vietnam has introduced the "forgetting tab" to raise awareness about Alzheimer's disease.
Cốc Cốc has renamed its incognito tab as the "forgetting tab," presenting users with a video about Alzheimer's disease. Users can then click through to learn more about the disease that affects over half a million Vietnamese.
Cốc Cốc hopes to encourage more sufferers to come forward and seek treatment as a way to slow down the debilitative process of Alzheimer’s, and give more precious time to them and their families.
Credits
Isobar Vietnam
Creative Director: Rajib Gupta
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Nguyen Phan Thuy Tien
Designer: Huynh Ngoc Thuy
Chief Creative Officer (APAC): Tim Doherty
Yeti Films
Director & Editor: Tsering Tashi Gyalthang
DOP: Tenzin Dorjee