The Drum Awards for Marketing - Extended Deadline

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Client: Mudah.my
Date: Jan 2017
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Malaysia's largest buy & sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.

The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my.

Credits

Isobar Malaysia

Executive Creative Director – Liew Sanyen

Group Account Director – Jean Tang

Account Manager – Sharon Hew

Production – Sotong Potong Studio Sdn Bhd

Scriptwriter – Liew Sanyen, Wong Chin Wei, Gary Hor

Mudah.my

Head of Marketing – Andrew Pinto

Marketing Manager – Jasvin Dhillon