Mudah.my: advert-body-2 by Isobar Malaysia
- Location:
Malaysia's largest buy & sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.
The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my.
Credits
Isobar Malaysia
Executive Creative Director – Liew Sanyen
Group Account Director – Jean Tang
Account Manager – Sharon Hew
Production – Sotong Potong Studio Sdn Bhd
Scriptwriter – Liew Sanyen, Wong Chin Wei, Gary Hor
Mudah.my
Head of Marketing – Andrew Pinto
Marketing Manager – Jasvin Dhillon