Nectar: advert-body-1

Nectar has launched its biggest ever omni-channel advertising campaign since its arrival in 2002 to show how it puts the ‘YOU’ in ‘thank you’ for customers. The campaign is the culmination of a transformational year at Nectar, in which the business has become digital first in all its customer communications, launched a new app and website and introduced a new personalisation engine to drive rewards.

The centrepiece of the campaign is a series of TV adverts narrated by Bill Nighy. Developed by Iris, the adverts celebrate the individual, spotlighting the peculiarities, quirks and eccentricities of the people which make up the diverse melting pot of Britain. The ads show how Nectar’s understanding of what makes each and every person tick is used to reward customers with things they truly love, supported with the strap-line: Nectar - we’re putting the ‘YOU’ in ‘thank you’.

The full length 40” advert aired for the first time on Tuesday 8 March across multiple channels, including premium spots on ITV and Channel 4. The spots will also run on YouTube, alongside further promotion on social media channels, including Facebook, Twitter and Instagram.