The Drum Awards for Marketing - Extended Deadline

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Client: Formula E
Date: Jan 2018
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Iris has produced its first work for Formula E since winning the global strategic and creative account in December last year. The integrated campaign launched with a high-energy TV commercial, encouraging people to tune into the upcoming street race taking place in Marrakech.

The 30-second spot forms part of a wider strategy aimed at introducing the sport to new audiences and getting more people to watch the ABB FIA Formula E series.

Created by Iris and produced by the network’s production company, Pops, this adrenaline-charged ad speeds around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city. With a total of 14 races taking place across 11 cities, this is the first in a series of creative that will be tailored per race location.

The 30 second film was directed by Iris’ Ross Taylor and Jam’s Dan Andrew. The TV will be supported by a fully integrated campaign that spans TV, social, outdoor and digital channels, running in the UK and Germany.

Credits

Agency - Iris

ECD - Grant Hunter

Creative Director - Ross Taylor

Business Director - Matt Gully

Account Director - Charlotte Coombes

Senior Planner - Rich Edwards

Creatives - Lucy Green and Ryan Timms

Integrated Producer - Christina Lambrou

Production Co. - POPS Productions

CGI & VFX - Jam Films

Directors - Ross Taylor & Dan Andrew

Executive Producer - Peter Maynard

Production Manager - Olivier Darriet-Fisher

Lead Compositor - Dan Andrew

VFX Producer - Evren Olgun

Animation - Maxim Kroft

Animation - Andrew Brewer

Animation - Alexandre Pastor

Animation - Christian Tailor

Offline Editor - Syd Harvey

Sound Design - Rich Martin @ Envy