Formula E: advert-body-3
- Location:
Iris has produced its first work for Formula E since winning the global strategic and creative account in December last year. The integrated campaign launched with a high-energy TV commercial, encouraging people to tune into the upcoming street race taking place in Marrakech.
The 30-second spot forms part of a wider strategy aimed at introducing the sport to new audiences and getting more people to watch the ABB FIA Formula E series.
Created by Iris and produced by the network’s production company, Pops, this adrenaline-charged ad speeds around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city. With a total of 14 races taking place across 11 cities, this is the first in a series of creative that will be tailored per race location.
The 30 second film was directed by Iris’ Ross Taylor and Jam’s Dan Andrew. The TV will be supported by a fully integrated campaign that spans TV, social, outdoor and digital channels, running in the UK and Germany.
Credits
Agency - Iris
ECD - Grant Hunter
Creative Director - Ross Taylor
Business Director - Matt Gully
Account Director - Charlotte Coombes
Senior Planner - Rich Edwards
Creatives - Lucy Green and Ryan Timms
Integrated Producer - Christina Lambrou
Production Co. - POPS Productions
CGI & VFX - Jam Films
Directors - Ross Taylor & Dan Andrew
Executive Producer - Peter Maynard
Production Manager - Olivier Darriet-Fisher
Lead Compositor - Dan Andrew
VFX Producer - Evren Olgun
Animation - Maxim Kroft
Animation - Andrew Brewer
Animation - Alexandre Pastor
Animation - Christian Tailor
Offline Editor - Syd Harvey
Sound Design - Rich Martin @ Envy