The Drum Awards for Marketing - Extended Deadline

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Agency: Iris
Date: Sep 2017
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Barclaycard wanted to show the important role they play in the millions of transactions their customers make everyday.

Based on the insight that we all have something that we’ve wanted to try ‘one day’, but there are always reasons to put it off, we saw that often a first purchase is the catalyst you need to get going.

So we launched a nation wide integrated campaign encouraging people who have always wanted to try something new, to ‘Start Today’ with Barclaycard. We positioned the brand as here to help you get the thing that you need to start, so that one day, can be today.

Launching with a 60 second TVC, an online video will run in parallel, while a supporting social campaign and customer comms such as email, print and website all bolster the message.

The campaign went live on 21.9.17, results coming soon...