The Drum Awards for Marketing - Extended Deadline

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'Thirteen is Worth Fighting For' is meant to inspire and encourage the public to show support for Thirteen, before Congress possibly severely cuts or defunds the Corporation for Public Broadcasting (CPB), an important source of funding for Thirteen and all PBS and NPR stations.

The campaign created by agency Interplanetary is the first advocacy campaign for Thirteen, WNET’s tri-state-area PBS affiliate, focusing on generating impact through individual action, with lines such as, “If you believe Thirteen is worth fighting for, join us.” The copy is enhanced with visuals of some of the most beloved images from Thirteen's lineup of acclaimed PBS programming, including the popular American Masters and Great Performances series and a variety of renowned children’s programs from Cyberchase to Sesame Street.

Creative executions include digital and out-of-home. The campaign continues through the summer.

Credits

Advertising Agency: Interplanetary

Bruce Lee: Executive Creative Director

Chris Parker: Art Direction

Bruce Lee: Copy

Andy Semons: Strategic Planner