Mall of Palestine: Mall of Palestine by INTEGR8

Lacasa Holdings, a Palestinian property developer, has unveiled its plans to launch Palestine's largest shopping mall. The Mall of Palestine plans to introduce new brands, concepts, and experiences suitable for the whole family.

Tasked with creating awareness for the development and to position the brand, Dubai-based creative agency Integr8 developed a brand identity that communicates the Mall’s offerings and mission. Portrayed as a gate to the world, the Mall of Palestine was positioned as an international destination offering a wide-array of luxuries for the entire Palestinian family to enjoy.

In addition to a mix of Social Media, PR, outdoor, and radio placements communicating the Mall’s offerings, Integr8 produced a TVC featuring young Palestinians experiencing the three different stream verticals, such as fine dining, shopping and the country's first ever ice rink.