Finish Line: advert-body-2 by Innocean USA
- Location:
Finish Line is launching a new round of work for its ongoing Shoes So Fresh campaign. The first spots launched on June 30 and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade.
Partnering with Innocean USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels. Supporting the spots, are a series of innovative six second bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.
Credits
Client: Finish Line
Agency: Innocean USA
SVP, Marketing: Michael Grimes
Senior Director of Marketing: Scott Hamlin
Senior Creative Director: Jeremie Dunning
Senior Director – Content, Social and Consumer Trends: Paul Diehl
Integrated Marketing Manager: Lori Riordan
Marketing Specialist: Lacey Duncan
Content Manager: Brandon Edler
Brand Manager, Women’s: Marissa Lucero
Brand Manager, Men’s: Max Mandel
Chief Creative Officer: Eric Springer
Creative Director (CW): Carissa Levine
Creative Director (AD): Jose Eslinger
Creative Teams: Josh Lee, Guilherme Grossi & Gabriel Gama, Tricia Ting & Alvaro Soto
EP, Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Managing Director, Brand: Bridgett Judd
Brand Director: Parker Collins
Brand Manager: Alex Romero, Christy Butler
Director of Business Affairs: Ann Davis
Sr. Business Affairs Manager: Krista Horn
Broadcast Traffic: Christy Powers
Project Coordinator: Mason Yang
Production Company: Hungry Man
Director: Amir Farhang
DP: Christophe Lazenberg
Executive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: James Kadonoff
Company: Cut+Run LA
Editor: Jay Nelson
Executive Producer: Amburr Farls
Producer: Jared Thomas
Assistant Editor: James Bird
Song Titles: Chitlins & Phantom
Licensor: Beacon Street Studios
Composers Andrew Feltenstein and John Nau
