The Drum Awards for Marketing - Extended Deadline

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Agency: Innocean
Client: Hyundai
Date: Sep 2017
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Hyundai, in partnership with Innocean Worldwide, has launched it's annual campaign for Hope On Wheels, a nonprofit supported by Hyundai in honor of National Childhood Cancer Awareness Month.

The 30-second spot, titled 'Our Greatest Feature,' is the next iteration of Hyundai's 'Better Drives Us' mantra. The ad shows a woman driving a Hyundai Sonata throughout the city, highlighting the many standard features Hyundai vehicles come equipped with. The woman eventually pulls up to a children's cancer hospital to meet a small child and her father, where it is revealed that the best standard feature on every Hyundai is Hope.

The spot will air on broadcast and social channels, and additional details can be found by visiting HyundaiHopeOnWheels.org.

Credits

CLIENT:

VP, Marketing/Chief Marketing Officer: Dean Evans

Director, Marketing Communications: Paul Imhoff

Sr. Group Manager., Brand Marketing & Advertising: Monique Kumpis

Manager, Retail Production: Darcy Tokita

Manager, Advertising Production: Doris Cerneka

CREATIVE:

Agency: INNOCEAN Worldwide

Executive Creative Director: Eric Springer

Group Creative Director: Michael Everard

Group Creative Director: Rich Pass

Creative Director: Scott Muckethaler

Associate Creative Director, Art: Brook Boley, Chris Lynch

Associate Creative Director, Copy: Carrie Talick

Art Director: Vanessa Volonte

ACCOUNT

VP, Group Brand Director: Mike Braue

VP, Digital Brand Director Lester Perry

Brand Manager: Alison O'Neill

Brand Manager: Nick Corotan

Product Information Specialist: Lawrence Chow

PLANNING & STRATEGY

Senior Strategist: Zach Reusing

MEDIA

VP, Media Planning: Ben Gogley

Media Director: Sean Gilpen

PRODUCTION

EP/ Content Production: Laura Stephens

Senior Producer: Shefali Valdez

Associate Producer: Stephen Estrada

PRODUCTION SERVICES

Business Affairs Director: Ann Davis

Business Affairs Manager: Laura Walbert

Broadcast Traffic Supervisor: Theresa Artaserse

Broadcast Traffic Manager: Valerie Neibel

Content Manager: Rachel Werner

Project Manager: Suzanne Cheng

PRODUCTION:

Production Company: Backyard Productions

Director: Nick Piper

DP: Kris Kachikis

Managing Director: Chris Zander

Executive Producer: Kris Mathur

Producer: Anton Malllie

Casting Agent: McBride Casting

COLOR CORRECTION & FINISHING:

Color Correction Studio: Company 3

Color Producer: Matt Moran

Colorist: Siggy Ferstl

EDITORIAL:

Edit House: Union Editorial

Editor: Jay Friedkin

Assistant Editor: Kim Landry

AUDIO:

VO Record Studio: Union Editorial

VO Record Engineer: Milos Zivkovic

Mix Studio: Union Editorial

Mix Engineer: Milos Zivkovic

Mix Studio Contact: Logan Aries