Hyundai: advert-body-2 by Innocean
- Location:
Hyundai, in partnership with Innocean Worldwide, has launched it's annual campaign for Hope On Wheels, a nonprofit supported by Hyundai in honor of National Childhood Cancer Awareness Month.
The 30-second spot, titled 'Our Greatest Feature,' is the next iteration of Hyundai's 'Better Drives Us' mantra. The ad shows a woman driving a Hyundai Sonata throughout the city, highlighting the many standard features Hyundai vehicles come equipped with. The woman eventually pulls up to a children's cancer hospital to meet a small child and her father, where it is revealed that the best standard feature on every Hyundai is Hope.
The spot will air on broadcast and social channels, and additional details can be found by visiting HyundaiHopeOnWheels.org.
Credits
CLIENT:
VP, Marketing/Chief Marketing Officer: Dean Evans
Director, Marketing Communications: Paul Imhoff
Sr. Group Manager., Brand Marketing & Advertising: Monique Kumpis
Manager, Retail Production: Darcy Tokita
Manager, Advertising Production: Doris Cerneka
CREATIVE:
Agency: INNOCEAN Worldwide
Executive Creative Director: Eric Springer
Group Creative Director: Michael Everard
Group Creative Director: Rich Pass
Creative Director: Scott Muckethaler
Associate Creative Director, Art: Brook Boley, Chris Lynch
Associate Creative Director, Copy: Carrie Talick
Art Director: Vanessa Volonte
ACCOUNT
VP, Group Brand Director: Mike Braue
VP, Digital Brand Director Lester Perry
Brand Manager: Alison O'Neill
Brand Manager: Nick Corotan
Product Information Specialist: Lawrence Chow
PLANNING & STRATEGY
Senior Strategist: Zach Reusing
MEDIA
VP, Media Planning: Ben Gogley
Media Director: Sean Gilpen
PRODUCTION
EP/ Content Production: Laura Stephens
Senior Producer: Shefali Valdez
Associate Producer: Stephen Estrada
PRODUCTION SERVICES
Business Affairs Director: Ann Davis
Business Affairs Manager: Laura Walbert
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Project Manager: Suzanne Cheng
PRODUCTION:
Production Company: Backyard Productions
Director: Nick Piper
DP: Kris Kachikis
Managing Director: Chris Zander
Executive Producer: Kris Mathur
Producer: Anton Malllie
Casting Agent: McBride Casting
COLOR CORRECTION & FINISHING:
Color Correction Studio: Company 3
Color Producer: Matt Moran
Colorist: Siggy Ferstl
EDITORIAL:
Edit House: Union Editorial
Editor: Jay Friedkin
Assistant Editor: Kim Landry
AUDIO:
VO Record Studio: Union Editorial
VO Record Engineer: Milos Zivkovic
Mix Studio: Union Editorial
Mix Engineer: Milos Zivkovic
Mix Studio Contact: Logan Aries