Burger King: The Moldy Whopper by INGO STHLM, David Miami & Publicis
- Location:
In ‘The Moldy Whopper’ a food artist is seen putting together a Whopper. The sandwich looks perfect, with ingredients piled to perfection. Then we wait. The speeded-up action shows the burger deteriorating before our eyes over the course of 30 seconds. First the lettuce wilts, then white, fuzzy mold takes over the meat patty, then turns green. The burger flattens out as the mold takes over as we find out that the action took place over 34 days. It ends with the text “The beauty of no artificial preservatives”.
In still images, up-close pictures of the mold are accompanied by the number of days that have passed since the sandwich was prepared, utilizing the tag line from the TVC.
The rotting burger is part of a global effort for the fast food purveyor has set forth to remove artificial preservatives from the Whopper and more of its food products. The brand stated that it has achieved a milestone by removing artificial preservatives from the Whopper sandwich, in most European countries and select markets in the United States.
Burger King’s agency partners: Publicis, Ingo and David Miami collaborated to deliver the campaign.
Credits
Agency: INGO
Executive Creative Director: Björn Ståhl
Art Director: Max Hultberg
Copywriter: Magnus Ivansson
Planner: Simon Stefansson
Account Director: Rickard Allstrin
Account Manager: Mia Melani
Final Art: Åsa Eklund, Alexander Lundvall
Tech Director: Stefan Kindgren
AGENCY: DAVID Miami
Global CCO & Partner: Pancho Cassis
Group Creative Directors: Fernando Pellizaro, Jean Zamprogno
Senior Art Director: Camilo Jimenez
Art Director: Sergio Takahata
Group Account Director: Stefane Rosa
Executive Producer: Carlos Torres
Agency: Publicis
GLOBAL CCO: Bruno Bertelli
CCO: Eduardo Marques, Jorg Riommi
ECD: Pablo Dachefsky
Art Director: Ivan Montebello
Copywriter: Pablo Murube
CLIENT: Burger King
PRODUCTION
Photographer: Pål Allan
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
DOP: Viktor Kumlin
Graffer: Kalle Dahlberg
COLONY (Production company)
Art buyer / Producer: Jenny Steggo
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Grade: Jean-Claude Soret, MPC London
MUSIC
“What A Difference A Day Makes” by Aretha Franklin
MOKOH Music Berlin
Music Supervisor & Intro Composer: Maria Moritz, Stephan Moritz
Mayflower
Danny Simon – Music, Director
Ryan Schinman – Co-Founder
