Richmond and Kerry Foods: advert-body-1 by Impero

As lead digital agency for Kerry Foods Group, Impero has been working to align Richmond's online presence with their ‘Nation’s Favourite’ campaign, which was launched in 2017 by Saatchi & Saatchi.

The work kicked off with the creation of a full digital strategy, a website overhaul, and their first content series on Facebook – and this year we’ve added a series of surprising and delightful videos to give back to some of the nation’s favourite workforces, as part of Richmond’s ongoing ‘Nation’s Favourite’ campaign.

A series of videos were developed and filmed, in partnership with 3 Monkeys Zeno – starting with Gogglebox TV star Scarlett Moffatt surprising ‘nurses of the nation’ with chauffeur-driven limousine to a surprise party, celebrating and thanking them for their hard work. Swimmer Rebecca Adlington surprised the ‘lifeboat crews of the nation’ in St Abbs, Scotland, with an at-sea helicopter drop of Richmond sausage baps, rewarding the amazing St Abbs crew for their endless hard work and dedication to the community.

Meanwhile, JLS star Aston Merrygold pulled out all the stops, along with the pupils at a Lincolnshire primary school, to stage a surprise gig to recognise the hard work of the nation’s teachers. The campaign will continue at a digital level throughout 2018 – providing strategic oversight, content creation and production – tying in with the rollout of their new packaging, product launches and overall repositioning.