Peter Lehmann Wines: It takes a village to raise a vintage by IKON Sydney

Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle.

The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process. Accompanying the campaign is a behind the scenes video which acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers which can be viewed here: https://www.youtube.com/watch?v=2RyObdk9sFI

Ikon Sydney’s full-service team delivered the end to end content campaign, including strategy, media, creative, production, social and digital.