The Drum Awards for Marketing - Extended Deadline

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Client: Ikea
Date: Oct 2017
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Ikea has launched a new ad as part of their wider 'Wonderful Everyday' campaign. For many people in the UK and Ireland, celebration is often saved for big, rarified occasions like Christmas.

Therefore the campaign is aimed at encouraging the public to celebrate the smaller things in life, capturing the simple pleasures and spontaneous moments we experience with our loved ones in the home.

Created by Mother London, the campaign launches as a broadcast TVC and cinema with additional TVC content optimised for social and mobile.

The TV commercial was shot by Patrick Daughters at Gorgeous.

Credits

Director: Patrick Daughters

Production Company: Gorgeous

Production Company Executive Producer: N/A

Line Producer:

Director of Photography: Justin Brown

Editing: Work / Editor: The Quarry / Paul Watts

Post House: MPC

Sound house – 750mph

DOP – its Kasper Tuxen

Production Company Exec producer is Rupert Smythe

Line Producer: Ciska Faulkner