Commerce Bank: Challenge Accepted by ICF Olson

The newest brand campaign from ICF Olson and Commerce Bank, titled 'Challenge Accepted' uses a series of spots featuring user-generated content of footage of exciting moments from real people – like having a child, getting married, and going to college.

But these big beautiful moments can also become agonizing, challenging financial moments, as well, so the content highlights how Commerce Bank will take care of finances so you can focus on the good parts of life.

The ICF Olson collective is helping Commerce Bank transform into a digitally focused bank, while staying true to the people they serve. The bank, which has survived for 150 years and is deeply rooted in the values they’ve upheld, is taking on a fresh and innovative approach to go to market with the help of the collective. This work demonstrates that Commerce Bank doesn't just understand people, they understand that life is never perfect or glossy but that’s what makes it memorable.