The Drum Awards for Marketing - Extended Deadline

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Date: May 2017
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Online food ordering platform, hungryhouse.co.uk, has launched its humorous new video series, which features Pride of Britain winner and First Dates star, Jay Kamiraz and his sidekick David Smith, who made their debut in hungryhouse’s original TV advert in 2016.

The follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame” sees the dynamic duo welcome the film crew back into their lives six months later, as they hit the streets to promote the hungryhouse app.

The comedic content has been created as part of the brand’s CRM strategy and showcases the genuine, unscripted lives of the friends, using comedy to reinforce the nation’s love of reality TV and good quality takeaway. The episodes will be released on a weekly basis throughout May.

Credits

Director: Hardey Speight

Producer: Kylie Cornelius

Agency: Wordley Production

Creative: Beth James, Sam Bristowe