Zelle: advert-body-2 by Huge

Zelle, the bank-backed peer-to-peer payment network, has launched a major television campaign with Hamilton/Blackish actor Daveed Diggs.

Placements for the video ads range from the Grammys to the Super Bowl pre-game to the Warriors/Cavs game and beyond, expanding off the 'The Way Money Moves' Zelle campaign launched in October of last year.

In their collaboration with Grammy/Tony-award-winner Daveed Diggs and creative agency Huge, Zelle is pushing boundaries in the industry by blurring the lines between banking, tech and payments to focus on the way consumers move through their day, with money as the connector.