Lenovo: advert-body-2 by Huge
- Location:
Created by Huge in London, the five 20-second spots are carefully choreographed vignettes of people’s lives, which demonstrate how the unique features and versatility of the new 2-in-1 tablet can fit effortlessly into them. The campaign’s creative platform centres on the broad array of uses that the Yoga Book offers people in their daily lives, enabling them to be more creative and productive than ever before with a mobile device. The films will run globally across TV, Cinema, digital and social channels, including Facebook and YouTube, from September to coincide with the product’s worldwide release.
Credits
Executive Creative Director: Andy Thomas
Creative Director: Brian Brady
Art Director: Milan Desai
Copywriter: Rachael Kendrick
Additional Credits: Client Service Director: Bill MacDonald
Senior Account Director: Sebastian Brown
Planner: Jon Stokes
Production Company: Stink
Director: Greg Brunkalla
Production Company Producer: Paz Parasmand
Director of Photography: Daniel Bronks
Stylist: Jenny Svantesson
Post Production: Coffee and TV
Sound Studio: Smoke and Mirrors