Coupette: advert-body-2 by Hue & Cry

This summer, Hue & Cry teamed up with ex-head bartender of the Beaufort Bar at The Savoy, Chris Moore, to create the branding for his first solo venture, Coupette. The agency was tasked with creating an identity for the brand that would reflect its French roots and communicate its presence to the local London audience and key players on the bar scene.

Coupette is a bar with a French accent to everything, specialising in lesser-known French drinks such as Calvados, cidre and poiré and a cocktail menu designed around the six borders of France known as the ‘French hexagon’. The brand needed to reflect all of the key messaging behind the project without creating a brand that would be overtly themed.

Taking this ‘French accent’ as a first cue and the bar’s location as the second, Hue & Cry looked to create a brand with an understated and contemporary feel and an informal and approachable elegance that would reflect the geographical location of the venue, as well as the interior design of the bar.