Wealthsimple: advert-body-2 by In House

Wealthsimple’s new campaign 'Investing for Humans,' was directed by documentarian and filmmaker Errol Morris. Morris interviewed 250 people to capture everyday hopes and concerns about money — and it turns out most people have the same concerns. Are we doing this right? Why didn’t anyone teach us what to do earlier in life? Do my investments align with my values? Why is talking about money so taboo?

The result is 56 videos, with familiar people sharing familiar experiences, fears, and dreams. Morris himself even got in front of the camera for one of the videos, interviewed by his son Hamilton. Wealthsimple’s goal with the campaign is to make us all feel more comfortable talking openly about money and getting our questions answered. It builds off of the brand’s long-running written “Money Diaries” series, shifting the idea to video.