Fathom: advert-body-1 by Hornall Anderson

To help promote Carnival Cruise's recently launched Fathom line, which travels to Cuba & the Dominican Republic and is targeted towards "purpose-driven travelers" who are looking for "social impact travel" experiences, design firm Hornall Anderson has developed "the look and feel of the brand across nearly 100 individual touch points on and off the ship." According to the agency, it is also developing digital touch points that "incorporate the pre and post cruise experience, helping set passenger expectations in advance (sharing the current status of the communities being helped), and after the journey (through a digital summary documenting their adventures)."