HonestBrew: advert-body-2 by HonestBrew and Braintree

Online independent beer retailer HonestBrew has announced they’re putting their outdoor marketing budget directly into beer lovers’ hands by giving away craft beer.

It all started with a £40,000 grand prize which the team won as part of the Braintree Tour de Tech. Braintree, an online and mobile payments company, created the Tour de Tech to engage 50 of London’s most innovative companies in a virtual bike race. HonestBrew won the overall race and £40k for an outdoor campaign.

HonestBrew decided that they preferred beers to billboards, so when they won the Tour de Tech they chose to splash the grand prize on beer. Beer lovers are being asked to vote on the kind of beer they want to be drinking. In return, HonestBrew’s team of experts will brew a beer especially; sending an HonestBrew Howler with three cans of the beer to the first 3,000 entrants.