Date: Apr 2018
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A man and his truck take on a mountain goat in a new campaign promoting Holden’s Colorado vehicle. The campaign follows a man and his Colorado in an epic race to the top of a mountain, against a mountain goat. The campaign runs across TV, OOH, digital, radio, press and social media and was created by The Monkeys and directed by Hamish Rothwell of Goodoil Films.

Credits

Client: GM Holden

General Manager, Marketing & Digital: Natalie Davey

Brand Communications Manager: Josh Cunningham

Product Marketing Senior Manager: Andre Scott

Brand Communications Coordinator: Tom Richards

Agency: The Monkeys

CCO: Ant Keogh

Head of Strategy: Mike Derepas

Head of Production: Romanca Jasinski

Group Content Director: Lee Lowndes

Content Director: Navin Arunasalam

Copywriter: Cody Naetzker

Art Director: Zenon Predecki

Production Company: Goodoil Films

Director: Hamish Rothwell

Producer: Andrew McLean

Executive Producer: Simon Thomas

Director of Photography: Dariusz Wolski

Editor: Pete Sciberras @ ARC

Post: Alt. VFX

Production Design: John Allan

Sound: Nylon Studios – Paul Le Couteur

Music: Level Two Music – A Tribe called Red, “Electric Pow Wow”