Creative Works

Hill Holliday: Planet Fitness 'The World Judges, We Don't'

Date: Jan 2017
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Planet Fitness prides itself on being a "judgment free zone" where people can work out without fear of being criticized. In its latest campaign, the brand has brought its friendly ethos to life via a New Years-themed spot. Created by Hill Holliday, the spot "counts down" to the New Year with nine vignettes that show different people who've found themselves on the receiving end of judgment - for example, one shows a 42-year-old man who has been mistaken as a "healthy senior" by a doctor.

Credits

Chief Creative Officer: Lance Jensen

Creative Director: Khari Streeter

Creative Director-Copy: Ken Ratcliffe

Associate Creative Director- Copy: Ramon De Los Santos

Senior Art Director: James Barkley

Junior Copywriter: Bobby Durben

Junior Copywriter: Evan Gott

Junior Copywriter: Becky Brinkerhoff

Designer: Sabrina Johnson

Designer: Duda Bosnic

Designer: Raphaela Putz

Senior Graphic Specialist: Scott Woolwine

Graphic Specialist: Bryan Moehlenkamp

Quality Assurance Manager: Chris Martin

Senior Interface Designer: Samantha Dircks

Studio: Sean McAuley

Studio: Derek Simpson

Studio: Tessa Behrendt

Associate Director, Program Manager: Kristin Green

Project Manager: Emily Skipp

Agency Executive Producer: Paul Shannon

Assistant Integrated Producer: Heather Hoglund

Executive Post Producer: Gretchen Taipale

Integrated Operations: Mike Rubenstein

Integrated Producer: Caitlan Williams

Associate Integrated Producer: Stephanie Nardone

Senior Digital Producer: Matt Villone

Print Production: Pam Neilson

Print Production: David Majeau

Group Account Director: Scott Rabshnuck

Account Director: Steve Briggs

Management Supervisor: Courtney Holloway

Account Supervisor: Kristina Burke

Account Supervisor: Patrick McKinney

Assistant Account Executive: Grace Lawlor

Acount Supervisor: Krista Sullivan

Chief Strategy Officer: Lesley Bielby

Planner: Audrey Chee

Assistant Planner: Allison Gersten

VP, Senior Digital Strategist: Michelle McCudden

Digital Strategist: Ryan Dunn

Associate Digital Strategist: Matt Hudgins

Associal Director-Analytics: Christopher Potts

Analyst: Daniel Ellowitz

Associate Media Director-Planning: Monica Pugliano

Associate Media Director-Planning: Victoria Belliveau

EVP, Director of Integrated Investments: Stacy Shepatin

Associate Media Director, National Video Investments: Michelle Gaudet

Supervisor, National Video Investments: Brian Cincotta

Assistant Buyer, National Video Investments: Adam Ochab

EVP, Director of Integrated Planning: Dave Bolger

Associate Media Director, Media Planning: Victoria Belliveau

Media Supervisor- Planning: Caroline Schoening

Assistant Media Planner- Planning: Taylor Coons

Associate Media Director, Platform Media: Crystal Connolly

Platform Media Manager: Lauren Blanchard

Platform Media Buyer: Brittany Boilard

Assistant Platform Media Buyer: Kiersten Tilt