Ironwood Pharmaceuticals: advert-body-1 by Hill Holliday
- Location:
This campaign for Duzallo had to dramatize a unique consumer insight - when it comes to managing gout with diet, nobody’s perfect.
Temptation is everywhere. The beauty of the 'I'm no angel' campaign is that it changes the conversation from resisting temptation to fighting the real devil – high uric acid.
A print campaign brings home the message that Duzallo can help consumers tempted by their favorite foods combat gout.
Credits
Agency: Hill Holliday
Client: Ironwood Pharmaceuticals
Duzallo 'No Angel'
Executive Creative Director David Leonardi
Group Creative Director Lauren Herman
VP, Creative Director Daniella Tineo-Cohn
Creative Director, Copy Dan Weber
Senior Copywriter Patrick Clapp
Senior Art Director Stella Shi
Senior Producer Whitney Bogosian
VP, Account Director Kristen Andersen
Management Supervisor Jamie Gilbride
Account Executive Caley McCaslin
Project Manager Anna Walter
VP Planning Director Cara Fearing
Production Company Hungry Man
Production Company Address 311 S La Cienega Boulevard
Production Company City Los Angeles
Production Company Postcode/ZIP 90016
Production Company Country USA
Executive Producer Jacki Sextro
Line Producer Josh Rothfield
Director Craig Brownrigg
Local Production Company Kalahari
Cinematographer Peter Tischhauser
Line Producer Irfaan Fredericks
Photographer Neil Burton
Digital Production Hill Holliday
Digital Director Wesley Hamnett
Digital Creative Samantha Catoggio
Digital Developer Rob Erskine
Digital Producer Christopher Alberto
Photographer Zachary Scott
Photo Producer Megan Sluiter
Photo Props Designer John Robinson
Edit House Hooligan
Editor Eric Carlson
Edit Executive Producer Rosemary Quigley
Music House JSM
Original Music: Artist/Title 'No Angel'
Music Producer Jeff Fiorello
Music Composer Joel Simon
Color Correct Nice Shoes
Colorist Chris Ryan
VFX Company Zero FX
VFX Producer Meg Bailey
VFX Supervisor Mike Warner
VFX Assistant Timothy LaFluer
Retoucher/Conform Jaime Fortuno-Lavin
