Energizer: advert-body-3 by Hesham Ali & Sarah Eweda

Hesham Ali and Sarah Eweda, a creative partnership from Cairo, Egypt, have created a print campaign for Energizer that features everyday battery-powered devices plugged into wall sockets.

In a series of beautifully simple poster ads, the duo plugged a torch, a clock and a remote control into mains electricity via cables.

The strangeness of the images conveys the power of Energizer’s Super Heavy Duty Portable batteries.

The line on each reads ‘As powerful as electricity...'