Handwerk: Happy Ending by Heimat
- Location:
This Western-inspired spot from Das Handwerk tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16 February. The message reveals that for those seeking job satisfaction, craftsmanship is where it's at. The commercial sees Das Handwerk address viewers to ask: 'And? What did you achieve today?'
The commercial director Tore Frandsen's work provides a cinematic accompaniment to the company's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment.
Along with the clip, nationwide billboards, info screens and bus advertising will draw the audience's attention to the various fulfilling aspects of a craftsmanship profession. With these online and social media activities, Das Handwerk also prompts young people to explore this topic.
Credits
Agency: Heimat, Berlin
Creative Direction: Guido Heffels (CCO), Stephen Quell
Copy/Script : Stephen Quell
Art Direction: Ursel Barwinski, Johanna Schmidt
Account Direction: Matthias von Bechtolsheim (CEO), Roman Jud
Agency Producer: Meike Kornrumpf
Director: Tore Frandsen
DoP: Kaspar Wind
Production: BIGFISH, Berlin
Executive Producer: Frank Siegl
Producer: Jakob Rühle
Postproduction Producer: Kristin Geyer
Co-Production: the sweetshop
Executive Producer: Spencer Dodd
Production Design: Steve Summersgill
Editor: Anders Jon Peterson
Grading/ Artist: Bacon X / Hannibal Lang
Postproduction/Flame Artist: Candy Mountain GmbH/ Neil Reynolds
Music Production: 48K
Banjo player: Arto Mäkelä
Sound Design: Kevin Koch
Mix: Hesse Studios
Client: Zentralverband des Deutschen Handwerks
Executive Campaign Manager: Stefan Koenen