The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Heimat
Client: Handwerk
Date: Feb 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
5 votes

This Western-inspired spot from Das Handwerk tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16 February. The message reveals that for those seeking job satisfaction, craftsmanship is where it's at. The commercial sees Das Handwerk address viewers to ask: 'And? What did you achieve today?'

The commercial director Tore Frandsen's work provides a cinematic accompaniment to the company's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment.

Along with the clip, nationwide billboards, info screens and bus advertising will draw the audience's attention to the various fulfilling aspects of a craftsmanship profession. With these online and social media activities, Das Handwerk also prompts young people to explore this topic.

Credits

Agency: Heimat, Berlin

Creative Direction: Guido Heffels (CCO), Stephen Quell

Copy/Script : Stephen Quell

Art Direction: Ursel Barwinski, Johanna Schmidt

Account Direction: Matthias von Bechtolsheim (CEO), Roman Jud

Agency Producer: Meike Kornrumpf

Director: Tore Frandsen

DoP: Kaspar Wind

Production: BIGFISH, Berlin

Executive Producer: Frank Siegl

Producer: Jakob Rühle

Postproduction Producer: Kristin Geyer

Co-Production: the sweetshop

Executive Producer: Spencer Dodd

Production Design: Steve Summersgill

Editor: Anders Jon Peterson

Grading/ Artist: Bacon X / Hannibal Lang

Postproduction/Flame Artist: Candy Mountain GmbH/ Neil Reynolds

Music Production: 48K

Banjo player: Arto Mäkelä

Sound Design: Kevin Koch

Mix: Hesse Studios

Client: Zentralverband des Deutschen Handwerks

Executive Campaign Manager: Stefan Koenen