Client: Lotto 24
Date: Mar 2018
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A new campaign for Lotto 24 - Germany's state lottery provider – from Heimat Hamburg, encourages viewers to disregard their curious urges and protect their digits, by playing lotto games on their smartphones instead of endangering themselves.

While a succession of overly curious characters come close to moments of certain doom - such as losing a finger to a spinning fan blade, receiving a sting from a scorpion tail or getting a coating of sticky doughnut sugar - the spots' voiceover tells viewers to 'Give your finger something better to do - like become a millionaire with the new Lotto24 app.'

Credits

Agency: Heimat Hamburg

ECD: Mathias Stiller

CD: Petra Schotten

Production Company: Cobblestone Film

Director: Greg Bray

EP: Philipp Schmarlriede

Producer: Ulla Vogel

Cinematographer: Christian Datum

Editor: Hannes Schaefer